Technical SEO for sites that need a clearer path to discovery

I connect search symptoms to the route, template, response, or deployment behavior behind them, then prioritize fixes that your team can verify and maintain.

Discuss your project

A good fit when

AP®

Technical SEO diagnosis and implementation for crawl, indexing, rendering, URL, and metadata problems. For Next.js 15 App Router sites, the review follows route output through the Metadata API, server rendering, dynamic segments, data caching, and deployment behavior.

Important pages are missing from search or indexed incorrectly
A migration, redesign, or framework change has created SEO uncertainty
A Next.js site needs reliable rendering, metadata, canonical, or sitemap behavior
Your team needs a prioritized audit with implementation guidance

What you get

AP®

A route-level technical diagnosis

Review representative URLs, rendered HTML, HTTP status and redirect behavior, crawl/index signals, internal paths, and templates. Findings include the affected route and evidence, with confirmed defects separated from hypotheses.

Next.js-aware implementation

Review App Router Metadata API and generateMetadata output, Server Component rendering, dynamic routes, canonical and robots rules, structured data, sitemap/robots generation, cache and revalidation behavior, and deployment responses. Implement agreed changes or provide code-level guidance.

Release checks and handover

Validate affected route types in the built output, including status codes, metadata, links, and sitemap membership. Document remaining dependencies and post-release checks; implementation checks do not establish indexing or ranking.

How the work moves

AP®

01
Reproduce the symptom
Select affected routes and review the current release, raw and rendered HTML, HTTP responses, crawl signals, and available Search Console evidence.
02
Trace it through the app
Follow the route to its layout, Metadata API or generateMetadata logic, server/client rendering boundary, data source, cache rules, and deployed response.
03
Correct and verify
Implement the agreed fix or produce an engineer-ready change plan. Recheck representative route types and document limits, ownership, and monitoring needs.

Relevant capabilities

AP®

Next.js 15 App RouterMetadata API and generateMetadataServer-rendered route output and RSC boundariesDynamic route and template reviewCaching and revalidation behaviorHTTP status, redirect, and deployment checksCanonical and robots directivesSitemaps and structured dataCrawlability and internal linkingSearch Console review when access is available

Common questions

AP®

Do you work with Next.js SEO issues?

Yes. I can review rendering and metadata behavior across route types, including canonicals, robots directives, sitemaps, structured data, and deployment-specific output.

Will an audit guarantee higher rankings?

No. The work addresses technical barriers and improves clarity for crawlers. Rankings also depend on competition, content, authority, and search systems outside anyone's control.

Can you implement the recommended fixes?

Yes, when access and scope allow. Otherwise, the deliverable can be a prioritized implementation brief for your development team.

Have a defined brief, or just a stubborn problem?

Let's work out the right next move.

Start a conversation rawat@apnatva.dev

Technical SEO for sites that need a clearer path to discovery

A route-level technical diagnosis

Next.js-aware implementation

Release checks and handover

Reproduce the symptom

Trace it through the app

Correct and verify

Let's work out the right next move.